CITIZEN is pleased to announce the release of two new models from CITIZEN L at Baselworld 2017. The first model is from the Ambiluna collection—in its second year, the new Ambiluna features a limited colour to the lacquer-made Urushi-drop and comes with a special bangle. The second model is playful yet elegant design with large diamonds.

CITIZEN L is a ladies’ watch brand from CITIZEN which launched in Europe and North America in 2012 and now available in nearly 50 countries globally. CITIZEN proposes a new style of luxury watch for women who embrace their lives in the 21st century with beauty and power, having Yoshiko Ikoma as the brand advisor since 2016. CITIZEN defines ‘luxury’ as not a superficial glamour but the rich story and care that drives our product creation. This means disclosure of product material chart, commitment to being DRC conflict-free as well as our carbon footprint*. *see attached

Also, by featuring Eco-Drive*1 which keeps the watch ticking with any light source, anywhere in the world, all CITIZEN L watches produce no battery waste which is one of the many ways CITIZEN is working to create products that are socially and environmentally conscious.

*1: Eco-Drive is CITIZEN’ s proprietary technology that powers watches using any natural or artificial light source, eliminating the need to replace batteries. Certified as an Eco Mark product for the first time in the watch industry.

Ambiluna Collection

To not ‘see’ but ‘feel’ time.
A new concept in a watch with moon-glazed sapphire crystal
World limited edition supervised by the architect, Mr. Sou Fujimoto

CITIZEN is proud to announce the release of the world’s limited edition of Ambiluna, a conceptual collection from CITIZEN L in Autumn 2017. The architect, Mr. Sou Fujimoto, recognized for his novel approach to architecture embodied in various global projects, continues to oversee the brand as its advisor.

Design theme of Ambiluna, moon-glazed sapphire crystal, expressing the absolute light

Limited Edition: the presence of shadow that accentuates light

The distinctive motif at the 11 o’clock position is Urushi drops, a modern rendition of Japanese tradition of lacquer art of Urushi which is carefully crafted by time honored “Urushi Sakamoto.” The exquisite gradation of silver to black that extends inwards gives it a chic yet deep radiance in the light, like “Starry clouds”. By applying black colour to the design, we want to highlight the presence of shadow that in fact accentuates light,?hence the design concept “absolute light” is more highlighted. A single diamond is set between the case and Urushi drop, giving a beautiful tension in the design while functioning as an index to show 12 o’clock.

Special bangle: “Ring of Light”